Website visitor identification
LeadPost puts a name, an email, and a mailing address on that traffic, so you can actually follow up.
14-day free trial, up to 200 leads. No credit card. No sales call to book.
Trusted by leading brands
"This technology combined with a compelling offer significantly boosted our overall conversion rate."
Jason C. · General Manager, Health & Wellness
"LeadPost is a must for B2B sales. The leads it captures are very accurate, and the contact data is reliable."
Evan W. · CEO, Marketing & Advertising
"LeadPost has been a game-changer for my clients. It's allowed us to capture leads that would otherwise be lost."
Jennifer S. · Founder, Marketing & Advertising
Start here
Before this is a product question it's a math problem, and it's the same math whether you run a DTC brand, a SaaS company, or an agency with twenty client sites.
of website visitors don't convert on the first visit. They arrive, they look, they leave.
contact details your analytics gives you for any of them. A session count is not a lead.
ad costs every quarter, spent driving the same anonymous visitors back to the same page.
Every tool in your stack is built for people who already raised their hand. Your CRM holds the ones who filled out a form. Your ESP holds the ones who subscribed. Your ad platform can retarget a browser for as long as the identifier survives.
Nothing in that stack tells you who the other 98% were. Closing that gap is what visitor identification does, and it matters because the most qualified audience you'll reach this month is already landing on your site and leaving without a trace.
LeadPost is the platform that closes it: identify the person, append verified contact data, and push them into the tools you already run.
How it works
Nothing to rebuild, no forms to redesign, no change to how your site works today. Live in 24 hours on Shopify, WooCommerce, WordPress, Webflow, or custom code.
A lightweight JavaScript snippet, the same way you'd add any analytics tag. Takes a few minutes and works alongside everything already on your site.
LeadPost matches your traffic against 250M+ verified consumer and business profiles, then appends name, email, mailing address and phone, plus company and job title for B2B.
Leads sync automatically into your CRM or ESP, ready for email, paid social, display, and direct mail retargeting from one platform.
17 one-click integrations
Don't see your tool? Use Zapier or Make to connect any platform.
The question everyone asks first
Yes. Identifying website visitors is legal when it's done in compliance with data privacy laws, and that compliance is built into the product rather than bolted on.
LeadPost matches your traffic against verified, permission-based contact records and operates within CCPA, GDPR, and CAN-SPAM requirements. You aren't scraping anyone. You're being told who a known, opted-in person is when they visit your site.
Where it fits
Pick whichever sounds like you at signup. It's the same platform underneath, and you can switch later without moving accounts.
Ecommerce, DTC, automotive, real estate, insurance, home services. Names, personal emails, mailing addresses and demographics, plus direct mail retargeting that reaches people email can't.
SaaS, professional services, manufacturers with sales-assisted cycles. Work emails, job titles, company and firmographic data pushed straight into HubSpot or Salesforce for routing and scoring.
Run B2C and B2B identification across every client from one platform, under your own brand. A new line item that makes attribution visible and retainers harder to cut.
Install the pixel and identified visitors start showing up in your dashboard. Fourteen days, free, and nothing to cancel if you walk away.
No credit card required. Up to 200 B2C leads or 100 B2B leads during the 14-day trial.
U.S. website visitors only. LeadPost identifies traffic located in the United States.
Works best on sites with at least 1,000 unique visitors a month.