Everything you need to get more from LeadPost.
Best practices, ad templates, channel playbooks, and strategy guides — all in one place.
Education
Guides & resources
Deepen your knowledge of visitor identification, retargeting strategy, and how to get the most from LeadPost.
Customer Guide
How to Engage LeadPost Leads
Step-by-step guide for converting LeadPost leads into MQLs and SQLs using automated email templates and best practices.
View guide →Customer Guide
Retargeting Ads Creative Starter Kit
Creative guidance and ad specs for launching retargeting campaigns across direct mail, email, and social and display.
View guide →Long-Tail Automations for LeadPost
Lifecycle automation strategies to increase pre-purchase demo bookings and win rates using LeadPost data.
Visitor Identification Best Practices
Comprehensive best practices for implementing visitor identification and getting the most out of the tool.
Audience & Segmentation
Build smarter audiences
The more targeted your audience, the better your retargeting performance. Use LeadPost's filters to go beyond "all visitors" and reach the people most likely to convert.
Example audience
"Visited /pricing — 30+ seconds — within 50 miles — not an existing customer"
Example audience
"Visited /solutions — 2+ sessions — not in CRM as active opportunity"
Channel Playbooks
How to run each retargeting channel
Tactical best practices for each channel — trigger timing, creative approach, and what actually drives results.
Direct Mail
Best for high-intent, high-ticket, local
- Trigger within 24–48 hours of visit for best recall
- Use 4×6 standard, 6×9 for premium or high-ticket offers
- Always include a trackable URL or QR code for attribution
- Suppress visitors who convert within 7 days to avoid waste
- Proven: 7 car sales at $34 CPA · 5 home sales in 6 weeks · 43% higher CVR
Email Retargeting
Best for nurture, drip sequences, eComm
- Send email #1 within 1 hour of visit — highest open rates
- Follow up 2–3 more times over 7–10 days if no conversion
- Short, curiosity-driven subject lines work best
- Use dynamic content to reference the page they visited
- No more than 1 email per day per contact
Social & Display
Best for brand recall, broad re-engagement
- 1 impression per day per audience member for up to 30 days
- No additional ad spend — cost is per record, not per click
- Pair with email retargeting for up to 3x higher CVR
- Use bold visuals — ads compete for attention in a busy feed
- Suppress current customers to avoid wasting impressions
Canva Design Templates
Ad templates for retargeting
Ready-to-use templates for each retargeting channel. Open in Canva, swap in your offer or messaging, and upload directly to LeadPost. No design experience needed.
Social Ad — 1200×1200
Square format. Works across Facebook, Instagram, and display placements.
Open in Canva ↗Social Ad — 960×1200
Portrait format. Optimized for Instagram feed and Facebook story placements.
Open in Canva ↗Display Ad — 1200×628
Landscape format. Facebook link ads and Google Display Network leaderboard.
Open in Canva ↗4×6 Postcard Template
Most common postcard size. Headline, offer, and QR code layout ready to customize.
6×9 Postcard Template
Higher impact size — more room for imagery, testimonials, or multi-offer layouts.
Single-Offer Email
600px. One focused offer with headline, body copy, and CTA. Best for first-touch retargeting.
Nurture / Drip Email
600px. Educational tone with soft CTA. For follow-up sequences after the first touch.
Two-CTA Email
600px. Primary + secondary CTA. Good for mid-funnel leads who need more than one path.
Agency Resources
Launch and manage client campaigns faster
Resources for agencies and white-label partners — from onboarding your first client to delivering monthly ROI reports. Agency Help Center: All agency guides ↗ White label settings ↗ Managing clients ↗ Reports & dashboards ↗
Agency Guide
Pitching LeadPost to Your Clients
Talking points, key stats, and objection responses — ready for a discovery call or proposal.
View guide →Agency Guide
How to Package LeadPost as a Retainer
Bundle visitor identification, enrichment, and retargeting into a monthly retainer with suggested pricing tiers.
View guide →Canva Template
Monthly ROI Report Template
Slide template for presenting campaign results — leads identified, retargeting performance, channel breakdown, and cost per result.
Open in Canva ↗New Client Launch Checklist
Step-by-step checklist for onboarding a new client — sub-account setup, pixel install, first campaign launch, and reporting.